A Mistake Sellers Commonly Make When Choosing an Agent
If you're thinking about selling your home, you're probably interviewing agents to decide who is the ‘perfect agent’ to sell your home. Here’s a common mistake most sellers make.
You’re interviewing the agents because one of your goals is to save 0.5% on commission.
Meanwhile, you’re about to hand over a, say $1,400,000, asset to them.
You spent 3 hours comparing the commission rates.
You spent 3 minutes checking if they actually sell homes.
You picked the cheapest one.
The same way you pick brain surgeons, right?
Here’s what that 0.5% ‘saving’ actually costs:
The discount agent who has homes sit on the market 47 days longer than average?
That’s $12,100 in extra mortgage payments.
Plus $1,045.50 in utilities.
Plus the $70,000 (5%) price reduction you’ll take when buyers smell desperation.
The agent who “does this on the side” ?
Missed the multiple offer situation because they were at their real job.
You lost $35,000 to the cash offer that came in while they were in a meeting.
The “we’ll just list it high and see what happens” agent?
Congrats. You’re now the overpriced comp every other agent uses to sell their client’s home.
“Look honey, this one’s been sitting for 127 days. We could get it for way under asking.”
Plot twist: The best agents often charge more AND net you more.
Because they know things like:
Which months to avoid coming on the market, and will guide you as to the best time.
Thursday listings get 7% more.
Professional photos add $19,000.
3D tours add $15,000.
Website for the home with all of the digital assets add $10,000.
Pricing $10K under the market creates a bidding ware that nets $40K over.
But sure, save that $7,000 in commission.
The $50,000 you’ll leave on the table should more than make up for it.
This is your retirement fund.
Your kids’ college money.
Your entire net worth in one transaction.
And you’re shopping for agents like its Black Friday at Walmart.
Let me know how that works out.
If you would like an estimate of what your home would sell for in today's market I would be more than happy to come by, have a look at your home, and then provide a CMA (comparative market analysis) which will provide you with an estimate of what your home should sell for, along with a marketing plan to get maximum exposure for your home